Societatea Americana de Relatii Publice (PRSA) a starnit o serie de discutii interesante lansand o initiativa crowdsourcing prin care urmareste creearea unei noi definitii a Relatiile Publice, mai moderna.

Iata una dintre ele, definitia lui Stuart Bruce:

Public relations is the discipline that looks after reputation. It is about how you can use an organisation’s behaviour and communications to affect its relationships and therefore create and maintain a better reputation.

Care ar fi definitia voastra?  Puteti trimite propunerile voastre folosind formularul de pe site-ul initiativei, PR Definition, sau folosind pe Twitter hashtag-ul #PRDefined